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	<title>ETF Hound&#187; ProShares</title>
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		<title>Short ETFs Explained By Seeking Alpha</title>
		<link>http://www.etfhound.com/2008/06/09/short-etfs-explained-by-seeking-alpha/</link>
		<comments>http://www.etfhound.com/2008/06/09/short-etfs-explained-by-seeking-alpha/#comments</comments>
		<pubDate>Mon, 09 Jun 2008 18:46:38 +0000</pubDate>
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				<category><![CDATA[ProShares]]></category>
		<category><![CDATA[Short ETFs]]></category>
		<category><![CDATA[ETF]]></category>
		<category><![CDATA[Exchange Traded Funds]]></category>
		<category><![CDATA[NASDAQ]]></category>
		<category><![CDATA[ProFunds]]></category>

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		<description><![CDATA[Short ETFs are great new way to enable the average investor to get in on short selling stocks without all the hassle of knowing what the heck they&#8217;re doing. For some that can be bad, but for most it&#8217;s finally an easy way to get in on the action of making money even if the [...]]]></description>
			<content:encoded><![CDATA[<p>Short ETFs are great new way to enable the average investor to get in on short selling stocks without all the hassle of knowing what the heck they&#8217;re doing. For some that can be bad, but for most it&#8217;s finally an easy way to get in on the action of making money even if the market as a whole is going down. </p>
<p>Exchange-traded funds are all the rage right now and for good reason. They trade on the open market just like shares of a company, but give you diversity like a mutual fund. The latest product in this ever expanding investment craze is the offer of &#8220;Short ETFs.&#8221; </p>
<p>Short ETFs are called such because they try to give the investor the opposite of the index or sector that they&#8217;re shorting. Seeking Alpha has an explanation of short and long funds <a href="http://seekingalpha.com/article/73177-getting-to-know-long-and-short-etfs">straight from the CEO of ProFunds</a>.</p>
<p>Basically, he says that having a fund of short sells on equities is a very risky practice. Instead, shorted funds through ProFunds tries to get the same effect by shorting futures contracts and swap agreements. Now I&#8217;m not exactly sure how that works, but it also sounds risky.</p>
<p>However, these funds seem to trend just as they should so who am I to think it sounds so difficult. One interesting shorted ETF is through <a href="http://www.etfhound.com/tag/proshares/">ProShares</a> and is the Ultrashort QQQ (<a href="http://finance.google.com/finance?q=qid">QID</a>). Now ultrashorts try to provide the investor with double the opposite of whatever it may be tracking, in this case, the NASDAQ 100. These can be a bit riskier and bit more erratic with huge moves from day to day depending on how the markets are trading. </p>
<p>Overall, these exchange-traded funds give the investor just another option to make money in any type of market, up or down.</p>
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